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LLULO is a brand that expresses and exudes the strong essence of Africa and its People. Used heavily in most pieces is the beautiful, colorful Ankara print!
LLULO's mission is to Sprinkle a bit of the Motherland all over the world and to make Ankara wearable in every way, shape, and form.
LLULO is not just a brand, we are also a movement trying to make a difference in the world. Peace, Love, & Africa. (source)
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Michelle Olomojobi
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Hi, how are you? Introduce
yourself.
My name is Michelle Olomojobi and I am
currently 22 years old. I am great! A
tad bit busy, but great none the less!
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Have you always wanted to
be a fashion designer?
No, it is
still weird for me to be recognized as that.
I am actually still getting use to that title.
Business
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How did you come up with
the name, LLULO and the concept of
the business? When was LLULO founded?
LLULO is apart of my middle name. That’s actually why it means so much to me.
LLULO is actually me! Do I have to give my middle name? lol. (NO not at all!) LLULO was founded about a year ago. I was unable to truly get into it because I
was focused on completing school. Now, I
am able to focus and put a lot more time into it.
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Why did you choose to use
the Ankara fabric?
I chose to use this fabric because I
wanted to find a way to modernize the fabric.
Ankara is usually worn for special events. So, I created a way for Ankara to be worn on
a everyday basis.
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What inspires your
designs? Are they hand-made or made by a manufacturer?
I am inspired by the world around me. My family, my friends, and colors are some
inspirations. I just get things in my
head or a friend will call me and insist I create something. Everything is handmade. Hopefully, a wonderful manufacturer comes
soon and saves me! Lol. (Wow!)
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What is a typical day
like for you?
My days are usually jam packed. Usually, all people see is a site and assume
that there is a group of people behind everything. But, it’s just me! I usually wake up around 8
and everyone in my house hears my sewing machine roaring. I complete orders throughout the day.
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What is one mistake you made
in the beginning and how did you learn from it?
Thanks to God, I am doing quite well. I have not made any huge mistakes. I have great, influential people in my corner
that usually lead me in the right direction.
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What are the advantages
and disadvantages of having your own company?
The biggest advantage is being able to see
my dreams come to life. I’ve always
known I was going to own something. I
just was unsure as to what it would be.
The biggest disadvantage is my social life has not been seen for some
time now. I’m still looking for it. (LOL!)
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Where do you see your
business in 5 years?
In five years, I see LLULO in major stores
and on people of different cultures and ethnicities.
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Fashion
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What designers do you
look up to?
I look up to Ituen Basi. She is a Nigerian Designer.
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Do you follow any current
trends? What is your favorite?
Honestly, I wear whatever accentuates my
body. I have never really been into
trends.
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Describe your personal
style?
My personal style just depends on how I
feel for the day. (That's how I am.) Anything high waist is
an automatic in my closet!
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How do you feel fitness
and fashion correlate? Do you think fitness fashion should be updated?
I think fitness is important in regards to
fashion. When you feel good, you look
good. Is that the correct saying? (or vice versa... that's a great descriptive phrase) Just being healthy period should be
fashionable in itself. I do think
fitness fashion should be updated. (Great cause I am brewing up some FAB ideas!) I
don’t mind looking cute in my work out clothes.
That never happens though. Lol. (I'm getting there.)
Fitness
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What are your thoughts on
fitness?
Fitness is important. It is especially important to me because at
one point I was obese. I lost about 35
pounds. (That is awesome! Congrats!) You have to stay healthy and
fit. The older you get, the more you
realize how important it is to be fit.
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What do you say to the
body-conscious?
I say don’t be so hard on yourself. Everyone is a little body conscious.
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Do you think there’s a
difference amongst cultures on the subject?
No, I think that everyone is body
conscious. No one is perfect.
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What do you do to keep in
shape? And how do you maintain your curves?
Well, my big brother is my personal
trainer. (That's cool. I wish. I have me, myself, and I. lol) He pushes me. I do just about everything. From a full on football players workout, (Wowzers! Say what?) to
Zumba, to bike riding, I do it all! I have to give a little credit to my
mom. She’s where I got my curves
from. ("She get it from her mama!" lol) But, I just try my best to eat
well and drink TONS of water.
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What is your advice to
aspiring fashion designers and entrepreneurs out there?
You only have one life to live. Live it doing something you love. Seriously!
You can only make yourself happy.
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Who are your motivators/
supporters? Is it important to be surrounded by supportive people?
My mom is my biggest supporter. I am glad God gave me her. Words cannot express the love I have for
her. She pushes me and she truly
believes in my dreams. My family gives me
motivation. My closest friends also give
me motivation. They were there when
LLULO was just an idea and not a reality.
That is a great question. (THANKS!) It is
IMPERATIVE to be surrounded my supportive people. I am Nigerian and I am not pursuing a
“typical” field that most Nigerian’s choose.
So, having a strong support system is something that I take
seriously. Without it, the journey may
be a tad more difficult!
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What is the best advice
you’ve ever been given?
Mom: “Don’t give up.”
I really want to thank Michelle again for taking time out her busy schedule to do this interview for us. I want to do more "Flight of the Butterfly." It's cool. Don't you think? This was a really good one because I was able to incorporate all things glamfitbutterfly, so I'm excited! I hope you all enjoyed this and go out there and "catch your dreams!"
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